Did you know that the smell of a place—or of the people in it—can make work much more pleasant and productive? It’s true! Scents are like “secret messengers” that work directly on the brain. Some give you energy, others drain it in seconds, and some help you focus better. At Zimaxx, we know that choosing … Read more
Choosing an everyday fragrance is like picking your favorite T-shirt: it should be comfortable, pleasant, and match any style of outfit. You don’t want something that feels overwhelming or too strong for school or any kind of work. At Zimaxx, we simply want you to smell great at all times, which is why here are … Read more
Have you ever noticed how some people walk by leaving a trail of an exquisite yet soft scent, and everyone thinks, “So elegant!” Smelling elegant is practically a superpower, so today at Zimaxx we’ll show you how to achieve it in a very simple way. Take note of these 7 tricks to apply perfume like … Read more
We all love hearing, “Wow, you smell amazing!” But sometimes things go wrong—either because we don’t apply enough perfume or because we use too much, even when we’re wearing the most exquisite fragrance in the world. At Zimaxx, we want you to always look and smell incredible, so here are 5 mistakes you should never … Read more
Have you ever noticed that a perfume is like a very delicate flower? If you don’t take good care of it, it can lose its scent or even start to smell bad. That’s why at Zimaxx we want your favorite perfumes to last a long time. Here are the 10 most common mistakes you should … Read more
English translation: Have you ever been afraid of buying a perfume and finding out it’s fake? Don’t worry anymore, because at Zimaxx we love making sure our customers always receive the best. For this reason, today we’re going to teach you how to become a “perfume detective” with these 9 very simple tips. 1. The … Read more
In 2025–2026, consumers are transforming the way they buy perfumes. They are now looking for more wearable, more subtle, more modern aromas and are choosing fragrances that adapt to their lifestyle: warm climates, fast routines, and a strong preference for soft yet evocative scents, as we have already pointed out. The following 5 olfactory notes … Read more
Creating a perfume catalog seems easy until problems appear (stock that does not rotate, perfumes that do not sell, products that saturate inventory, perfumes that perform very well on social media but not in sales). Entrepreneurs repeat the same mistakes.And worst of all, these mistakes lead to wasted money, wasted time, and damage to reputation. … Read more
Perfumery is evolving at a speed never seen before. People who consume fragrances today (certainly in 2025–2026) are looking for clean fragrances, more natural and more wearable scents; but there is also a growing desire for perfumes that express emotion and carry a strong personal charge. Based on global movements, market studies, consumer profiles, and … Read more
The sense of smell is the sense that produces the most emotion.It does not go through rational thinking; it goes directly to the emotional brain: memory, attraction, calm, desire, confidence.That is why there are perfumes that attract us from the very first minute, even without a recognizable logic, and others that simply “do not fit.” … Read more
