The sense of smell is the sense that produces the most emotion.
It does not go through rational thinking; it goes directly to the emotional brain: memory, attraction, calm, desire, confidence.
That is why there are perfumes that attract us from the very first minute, even without a recognizable logic, and others that simply “do not fit.”
On the other hand, modern research in the neuroscience of smell, combined with current market trends, explains which olfactory families generate greater interest in both men and women.
Here is a clear, practical guide based on real studies.
What do we mean when we say a perfume “attracts”?
An attractive perfume is one that awakens some of these brain reactions:
● creates curiosity
● makes you want to get closer
● provokes a positive emotion
● activates memories of past experiences
● makes you feel cleanliness, sensuality, or warmth
Attraction, however, is not only a matter of personal preference; it also has a biological factor and a cultural factor.
1. Clean-smelling aromas: the most sought-after scents in the world.
Studies conducted by The International Fragrance Association show that the scent preferred by both sexes is cleanliness, because it makes you feel:
● Freshness
● Confidence
● Good hygiene
● Safe closeness
Aromas that “smell clean” are also the most searched for by people:
● Soft musks
Aromas that smell like clean skin. Elegant, discreet, universal.
● Cotton / clean laundry
Fresh “second skin” effect
● White tea and lily notes
Modern clean aroma with a zen touch.
● Soft citrus (bergamot, light lemon)
● Bright, energized, youthful aromas.
Emotional sensation:
“This person knows how to take care of themselves.”
2. Warm and sweet aromas that provoke emotional attraction.
Neuroscience has shown that warm aromas activate areas of the brain related to intimacy and closeness.
The globally preferred aromas are:
● Soft vanilla (an aroma without controversy, possibly classified as the most universally comforting scent). It is associated with emotional security and moderate desire.
● Light amber (an aroma that can be described as warm, elegant, and enveloping, inviting closeness).
● Tonka (a warm, sweet, and deep aroma, ideal for the night and for a date).
● Sweet woods (creamy sandalwood perceived as a trustworthy aroma that speaks of emotional maturity).
Emotional sensation of warm closeness and charming cocoa-like comfort.
3. Dark fruits and spices: the aroma that “hooks.”
These fragrances are sweet and mysterious.
Consumer behavior studies have shown that they generate attraction and awaken immediate interest due to the harmony they create between energy and sensuality.
The favorites are:
● Plum + soft spices (modern, nocturnal, intriguing aroma).
● Blackberry + woods (sweet aroma with adult depth and highly desired).
● Blackcurrant (vibrant, sparkling, and elegant aroma).
Emotional sensation of intrigue, desire, and mysterious appeal.
4. Light woods are modern elegance appreciated by both sexes.
They are not heavy or masculine woods;
they are soft, clean, luminous woods.
Some of the most loved are:
● Soft cedar (an aroma that conveys order and sobriety, very attractive in professional environments).
● Creamy sandalwood (enveloping, warm, and sophisticated aroma).
● Cashmeran (velvety woody aroma, yet very soft).
Emotional sensation of style, elegance, and calm confidence.
How does Zimaxx assist you in addressing this current trend?
At Zimaxx, we research international trends, consumer behavior, and the ingredients shaping the future of contemporary perfumery.
For this reason:
● We select fragrances that allow emotional connection.
● We create perfumes with stimulating and universal ingredients.
● We guide our clients in choosing high-rotation styles.
● We provide insights to explain and rely on real trends.
● We propose perfumes aligned with current consumer behavior.
At Zimaxx, we do more than distribute fragrances:
we accompany you to understand the consumer, improve your choices, and add value to your results.
Always together with you to build a smart, profitable and deeply emotional catalog.
