Creating a perfume catalog seems easy until problems appear (stock that does not rotate, perfumes that do not sell, products that saturate inventory, perfumes that perform very well on social media but not in sales).
Entrepreneurs repeat the same mistakes.
And worst of all, these mistakes lead to wasted money, wasted time, and damage to reputation.
This article is a clear, simple, and direct text that explains some very costly mistakes and offers simple advice to help you create a catalog that is modern, profitable, and aligned with current consumption habits.
❌ 1. Bringing perfumes without understanding what today’s consumer truly likes
Entrepreneurs often choose perfumes based on:
● Personal taste
● TikTok trends
● Recommendations from friends
● Notes that sound appealing
● Catchy names
But consumer taste has changed significantly.
Today’s consumer prefers clean perfumes; elegant sweets (not cloying); modern citrus; soft woods; spiced fruits; light ambers.
Very costly mistake:
Bringing dense, heavy, outdated floral, or overly sweet perfumes ⇒ immediate low rotation.
❌ 2. Overstocking without a strategy
Some believe that “more variety = more invoices.” The opposite is true.
Huge catalogs result in:
● Overwhelmed customers
● High initial investment
● Stagnant inventory
● Less focus
● Space problems
The ideal approach:
6–12 scents in a well-curated catalog
(2 clean, 2 elegant sweet, 2 fresh, 2 woody, 2 unisex integrators) Less catalog, more sales.
❌ 3. Not considering climate and local market
An entrepreneur living in a warm climate should not sell only heavy fragrances. This is a very expensive mistake.
Warm climate → higher demand for:
● Citrus
● Clean
● Fresh
● Light woods
Cold climate → higher sales of:
● Amber
● Sweet
● Spices
Most people do not know this… and later do not understand why their catalog did not rotate.
❌ 4. Not measuring strength (EDT, EDP, Parfum)
Many entrepreneurs think that “EDP sells more.” But this depends on lifestyle, usage, and customer preference.
Standard mistake:
Buying strong fragrances for people who prefer delicacy.
Result:
Stock sitting for months
Customers who buy once and never return
A profitable catalog balances:
40% light fragrances 40% medium fragrances 20% strong fragrances
❌ 5. Choosing only fragrances that are “trending on social media”
TikTok does not tell the full story.
A viral perfume may:
● Sell well in the first rotation but
● Die in sales after the first month
Additionally, many viral scents contain:
● Overly heavy sweet notes
● Unpleasant and overpowering notes
● Brands that are not universal
Serious mistake:
Following only viral fragrance trends without understanding what the customer likes and how stable market taste has historically evolved.
❌ 6. Not taking the time to understand the best-selling olfactory notes
The modern customer is somewhat “fed up” with concepts, and there are notes that sell themselves:
High-rotation notes:
● Soft vanilla
● Sandalwood
● Clean musks
● Bergamot
● White tea
● Spiced fruits
● Light amber
If your catalog does not include families built around these notes, easy and straightforward sales are lost.
❌ 7. Choosing fragrances that do NOT build an emotional connection to purchase
Today, purchasing is also emotional.
The customer does not choose a perfume only because it smells “good,” but because of how it makes them feel.
● Security
● Sensuality
● Freshness
● Cleanliness
● Elegance
● Energy
If your catalog does not include emotional elements, it loses impact power.
❌ 8. Not differentiating which fragrance is for each moment of the day
A good catalog includes fragrances for:
● Daily use
● Office
● Dates
● Hot days
● Cold nights
● Special occasions
Many entrepreneurs only focus on “going-out fragrances”…
and end up losing 70% of the market for everyday perfumes.
❌ 9. Not considering the average ticket
Very uneven fragrances in size or price = chaotic ticket. Confusing catalog.
● Grouped pricing
● Coherence
● Enabling upselling or additional sales
● Preventing customers from leaving without buying due to confusion
❌ 10. Applying no visual or narrative strategy
Most underestimated mistake.
A catalog without narrative does NOT sell. The user wants to know:
What is this fragrance for?
Who is it for?
What emotion does it evoke?
When should it be used?
Without this information, the fragrance becomes “just another fragrance.”
How does ZIMAXX help avoid these mistakes?
Zimaxx was created precisely to eliminate these problems.
We aim to help entrepreneurs and business owners buy intelligently, not blindly.
● We study global trends, modern ingredients, most-used notes, and market behavior. We help you bring only what truly sells.
● We observe what people are looking for today: clean, fresh, elegant sweet, soft wood, light amber. This is what we curate and help you sell.
